
About the Author
JC Santana

JC is the founder of the Institute of Human Performance (IHP), a world-renowned training center that has coached athletes, military units, and executives worldwide for more than 25 years. With over three decades of experience in university education, high-performance training, leadership, and personal development, he has authored 19 books and established himself as a trusted voice in performance coaching across multiple fields.
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As both practitioner and teacher, JC’s mission is simple: to help people unlock their potential through Principles, Values, and Virtues that endure. His PB² System has been applied everywhere from professional sports teams to corporate boardrooms.
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When he’s not coaching or writing, JC continues to evolve daily—building new training systems, creating learning platforms, and mentoring the next generation of coaches and leaders. He lives in Boca Raton, Florida, where IHP has become affectionately known as “the church” to its members and friends.

