Official Website of Best Selling Author
JC Santana
Including the Award-Winning Book,
Principles, Values, Virtues:
Universal Truth Lives Among Us
WHO IS JC SANTANA?
JC is the founder of the Institute of Human Performance (IHP), a world-renowned training center that has coached athletes, military units, and executives worldwide for more than 25 years. With over three decades of experience in university education, high-performance training, leadership, and personal development, he has authored 19 books and established himself as a trusted voice in performance coaching across multiple fields.
As both practitioner and teacher, JC’s mission is simple: to help people unlock their potential through Principles, Values, and Virtues that endure. His PB² System has been applied everywhere from professional sports teams to corporate boardrooms.
When he’s not coaching or writing, JC continues to evolve daily—building new training systems, creating learning platforms, and mentoring the next generation of coaches and leaders. He lives in Boca Raton, Florida, where IHP has become affectionately known as “the church” to its members and friends.
WHAT IS THE BOOK ABOUT?
This book didn’t begin as a grand project—it started as a coaching manual for personal trainers. But something unexpected happened. I realized the way my trainers were teaching their clients mirrored the way I taught my trainers, the way I ran my business, and even the way I raised my children. It was all PRINCIPLE driven.
In this book, fitness expert, author of 19 books, and founder of the Institute of Human Performance (IHP), JC, introduces readers to the PB² System: a proven 10-step framework built on PRINCIPLES, guided by VALUES, and proven through VIRTUES.
CONTACT
For any media inquiries, please contact JC Santana:
Tel: 561-620-9556 | @jcsantanaihp | info@ihpfit.com
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